Not so long ago, people were displaced, families disrupted, battles fought, and arguments heated, over the question of whether the Lord’s Supper involves any transformation of substance. John Calvin came down strongly on the ‘no’ side. In a word, what he sought to point out was that  bread “did not literally become” flesh, and that being literal did not become Catholics. Protestants everywhere remain thankful that even a lawyer’s imagination was sufficient to celebrate the power of metaphor.

In forging the logo for harosies, I have affirmed metaphors of transformation. Of old woman into new woman, of small into expansive, and yes – if you insist – of caterpillar into butterfly (if only all clip art became mainstream because it was good). I’m aiming for a brand of optimism that’s resourceful and ambitious: like 4 Megabytes of RAM in 1969.

Photoshop, when it provides draggable nibs, does so with the assumption that there are possibilities “out there” to be discovered, and limitless potential to explore. And if at this moment the cognitive dissonance of Pink Floyd singing “I’ve got nowhere to fly to”  lingers in your mind, consider that a decade before Nobody Home, the parameters for courageous soaring found expression in Richard Bach’s Jonathan Livingston Seagull, a bird whose silhouette I do not unintentionally reference with my own clumsy cormorant.


Leave a Reply